Economic Integration and Humanitarian Activity: A New Way to Give Business a Competitive Advantage

Economic Integration and Humanitarian Activity: A New Way to Give Business a Competitive Advantage

1 June, 16:45–18:00

As it increases its geographical presence and scale of international expansion, business, assessing sources of capitalization growth, is increasingly turning to the resource of public acceptability as the leading factor in ensuring success. In a time of globalization, the battle for technology is giving way to the battle for people and for public recognition. Opportunities and engagement on the part of business are coming together with public demand and government interest, and producing consequences which are enabling us to progress to a new level of humanitarian activity. How can corporate humanitarian activity lead to an increase in capitalization – is there practical experience on which to draw? What are the basic elements of corporate humanitarian activity? How can the humanitarian safety of international business projects be guaranteed? Is there a point of intersection between humanitarian activity in support of economic integration and the humanitarian challenges faced by governments?

















Broadcast

Key moments

In the world today, amid market globalization, one of the leading competitiveness drivers of a business project is public acceptance.
Liubov Glebova
Head, The Federal Agency for the Commonwealth of Independent States, Compatriots Living Abroad, and International Humanitarian Cooperation (Rossotrudnichestvo)
As of today, the notion of humanitarian assistance of business is making its first steps towards becoming a systemic interest.
Liubov Glebova
Head, The Federal Agency for the Commonwealth of Independent States, Compatriots Living Abroad, and International Humanitarian Cooperation (Rossotrudnichestvo)
The social factor is becoming a determining one in the new economy.
Sergey Kalashnikov
First Deputy Chairman of the Council of the Federation Committee on Economic Policy of the Russian Federation
We need to educate Russian consumers. This is a key point of our humanitarian activity.
Stefanos Vafeidis
General Manager, Coca-Cola HBC Eurasia
We can use our big electrical boxes to make a massive difference in quality of people’s life.
Chris Weston
Chief Executive Officer, Aggreko plc
Humanitarian support for projects is turning from being a charitable portion of a project into a fully-fledged component, commensurable with the main business, that is even able to promote it.
Alexander Adamskiy
Director of research, The Eureka Institute of Educational Policy Issues
When implementing humanitarian projects, it is important to listen and ask people what they need and what resonates with their hearts.
Kirill Komarov
First Deputy Chief Executive Officer for Corporate Development and International Business, The State Atomic Energy Corporation ROSATOM