Creative Industries Driving Exports and Enhancing a Country’s Image Abroad

Creative Industries Driving Exports and Enhancing a Country’s Image Abroad

2 June, 12:00–13:15

Creative ideas and innovative solutions are becoming not just an important element of regional economic development, but core to global economic and sociocultural processes. Creative industries improve the investment prospects of cities and countries, allowing them to compete for skilled labour and young talent, and underpin strategies to promote exports of high-tech products and creative and digital services. Innovative and creative products have a positive effect on the country’s international image, sustaining progressive and modern brand values. How significant is the role of creative industries in driving economic growth and projecting ‘soft power’? Are there any current projects aimed at supporting and promoting the Russian creative sector in international markets? How can the creative capital index be measured and can it be used to improve the country’s image?














Broadcast

Key moments

Creative input imbues goods with new consumer properties, creates new business models of consumption, and leads to a significant reduction in production costs.
Kirill Androsov
Managing Director, Altera Investment Fund; Chairman of the Board of Directors, Aeroflot
In the draft proposals for the creative industry development strategy, we distinguish three focuses: people and their competencies, technologies, and the government.
Alexey Kudrin
Chairman of the Board, Center for Strategic Research Foundation; Deputy Chairman, Economic Council under the President of the Russian Federation
Art and design is our soft power, which could play a unique role in promoting Russia.
Alexey Kudrin
Chairman of the Board, Center for Strategic Research Foundation; Deputy Chairman, Economic Council under the President of the Russian Federation
Today the main goal and objective for developing the creative industry is to create a clear pattern of interaction between the developer, the implementer, and the seller.
Denis Manturov
Minister of Industry and Trade of the Russian Federation
Young, talented and ambitious people could represent Russia’s image – ‘Russia with a human face’, as it were.
Nonna Materkova
Director, Founder, Calvert 22 Foundation
Creative industries help to transform hobbyists into creative professionals and empower them to earn a livelihood, respect and adoration from the fellow man. It’s a noble profession.
Jairaj Mashru
Founder, Bombay Innovation Group
If you want to attract and be seen as a creative city with creative industry you need a brand.
Bob Moritz
Global Chairman, PwC
Such brands as the Hermitage and other well-known cultural institutions can be regarded as institutions that build Russia’s foreign policy image.
Alexander Kurylev
Vice-Rector for Development, European University at St. Petersburg
Creative industries are a huge potential labour market.
Ilya Semin
Director, Monitoring Centre for Industry Development