Creative Industries Driving Exports and Enhancing a Country’s Image Abroad
Creative ideas and innovative solutions are becoming not just an important element of regional economic development, but core to global economic and sociocultural processes. Creative industries improve the investment prospects of cities and countries, allowing them to compete for skilled labour and young talent, and underpin strategies to promote exports of high-tech products and creative and digital services. Innovative and creative products have a positive effect on the country’s international image, sustaining progressive and modern brand values. How significant is the role of creative industries in driving economic growth and projecting ‘soft power’? Are there any current projects aimed at supporting and promoting the Russian creative sector in international markets? How can the creative capital index be measured and can it be used to improve the country’s image?