PUBLIC TALK ‘RUSSIAN MEDIA GROUP: CREATIVE & BUSINESS. CAPITALIZING MUSIC’

PUBLIC TALK ‘RUSSIAN MEDIA GROUP: CREATIVE & BUSINESS. CAPITALIZING MUSIC’

03 Jun, 11:00–13:00

Date: 03.06.2021
Time: 11:00–13:00
Location: Passage in zone H Roscongress Club

Public Talk ‘Russian Media Group: Creative & Business. Capitalizing Music’ will take place within the framework of SPIEF 2021 at the Roscongress Club (passage in zone H) on 3 June 2021.

As part of the discussion, the experts will talk about current trends and perspectives in the music industry, how to improve its investment attractiveness, and will present success cases of audio format promotions.
The speakers will focus on the following topics:

• Significance of audio for business: product promotion and marketing specifics;

• Audio format development era: talk stations, live broadcasts, podcasts, voice assistants and bots, chats and messages. The impact that digital development has on radio evolution. Analysis of the clubhouse effect;

• Music as the primary audio that increases the value of the product and triggers emotions;

• Increasing sales by holding radio and digital audio advertising campaigns;

• Music as the key element of video advertising. Why people listen to video content more often than watch it.

SPEAKERS:

• Lubov Malyarevskaya, General Director, Russian Media Group LLC

• Gabriel Gordeev, Director of New Business Development, SberMarketing, member of the Board of Directors of Russian Media Group LLC

• Arina Dmitrieva, Managing Director, Sony Music Entertainment Russia

• Svetlana Loboda, popular Russian singer, host, actress, songwriter, producer, and the former soloist of the VIA Gra/Nu Virgos band

• Natella Krapivina, producer, music video director, musical producer for LOBODA and the Night Snipers rock band, founder of Oryol i Reshka TV project and TeenSpirit production studio, music video director for LOBODA, Nyusha, the Night Snipers, and Diana Arbenina

• Ekaterina Veselkova, General Manager, Gazprom Media Sales House

• Hans-Joachim Frey, Advisor to the General Director of the State Academic Bolshoi Theatre of Russia, Artistic Director of the Talent for Success Educational Foundation, First Chairman and Artistic Director of the Semper Opernball in Dresden, author of Learning to Love Russia.

MODERATOR:

Gabriel Gordeev, Director of New Business Development, SberMarketing, member of the Board of Directors of Russian Media Group LLC