Communications Ecosystem to Protect and Promote Health
With the onset of the pandemic, it has become important as never before that the public receive up-to-date accurate information. Government efforts have been focused on development of various communication tools that allow reaching every person regardless of their age or location. Development of an open dialogue between the state, medical community, and the public has remained top priority to this day. In all the time of its existence, the image of healthcare has always encountered stereotypes, both positive and negative. Impartial healthcare indicators demonstrate systematic growth of the industry. However, it remains one of the most crisis-ridden ones in media space. Carrying out communication campaigns that focus on fighting chronic non-infectious diseases is incorporated into Healthcare and Demography national projects, whose key goal is to form a positive attitude of the country’s population toward development of national healthcare.
● What do popular opinion polls say? How do people feel about healthcare issues? Did the novel coronavirus infection pandemic impact the attitude of society toward healthcare?
● What difficulties does healthcare experience when working with media? Are there any special aspects? What communication channels should be stressed?
● How are healthcare communications with the public carried out at the regional and municipal levels?
● What are the salient features of Russian public healthcare communication campaigns as compared to foreign ones?
● What are the specifics of healthcare communication campaigns in social media? Which sites should have special attention?
