Total Fashion: Integrating Fashion and Industry

Total Fashion: Integrating Fashion and Industry

04 Jun, 17:00–18:15

Our image is an expression of our personality. The new philosophy of the visual sets trends on haute couture catwalks and the mass market alike. In developed economies, the fashion industry is closely tied to technology and manufacturing. The looks that receive lots of likes today will be on the production line tomorrow. The language of fashion is international, and trends catch on at lightning speeds. When will the designer–producer supply chain reach its minimum length in Russia? Local brands that want to keep up with global trends and produce collections from high-tech fabrics are forced to purchase them from abroad. When will Russian light industry be able to access domestically produced synthetic materials, and how can this process be accelerated?











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