21st-Century Entrepreneurs Delivering Modern Values of a New Age
The events of 2020 have radically transformed business and altered the realities and principles of public life. Rational consumption, environmental science, and preservation of the planet and life on Earth have become mainstream concepts in Russia and elsewhere in the world. Consumer choices influence the widespread implementation of conscious approaches to providing goods and services. The modern values of the new economic age are the development of green energy, organic agriculture, environmental protection, and zero waste, as well as new knowledge, competencies, skills, and technologies. Making money is no longer businesses’ core value. Instead, social values reign supreme. Not only must entrepreneurs make a profit, they must also be involved in social projects and foster a favourable living environment. There is a new trend towards social entrepreneurship, volunteerism, philanthropy, and environmental protection. How is the 21st-century entrepreneur evolving, and what is the influence of the green economy, technologies, and trends? What are the development trends for businesses of the future? Who will be making money in the 21st-century, how will they be doing it, and what will they be selling? What are the key competencies for the new breed of entrepreneurs? How might the economy of the future function, and will it be a world without borders?
