Global Leaders
Young professionals are driving the socioeconomic development of their countries and the global economy. Preparing global leaders for work in international operations is a major part of the agenda for integrating young specialists, while job creators are launching huge infrastructure projects around the world. Working abroad in regions in which Russian businesses operate requires a special skill set. People need a deep knowledge of the national culture, business culture, and business practices of said regions. They also need to be able to effectively communicate with local communities, and have an understanding of the objectives and values of the parent corporation in that region. The majority of young specialists planning international careers are not prepared to handle the tasks set by their employers due to a lack of realistic attitudes and area-critical competencies. Another issue is keeping young people informed of opportunities to build a global career in Russian companies and promoting the global influence of Russian brands. Which qualities and competencies should a “Russian international envoy” exhibit? Where and how can people acquire the necessary skills and establish realistic expectations and attitudes? What are Russia’s prospects in international markets? What are the specifics of each foreign market within which Russian businesses operate?