Does Ecology Serve Business, or Does Business Serve Ecology

Does Ecology Serve Business, or Does Business Serve Ecology

17 Jun, 10:00–11:15

In recent years, we have witnessed how environmental issues took a leading role in the development agenda. Nowadays, consumers consistently show preference towards responsible and eco efficient producers. The private sector faces a challenge to develop a responsible attitude towards the environment and use natural resources sparingly incorporating green approaches into its business activities. It has become clear that the only way forward is not to focus our attention only on tackling the ecological problems that already exist,but to prevent new ones from coming up. That can be achieved by developing and adopting break-through technologies aimed at lowering the carbon footprint and managing and recycling the waste – among other things. What role do green initiatives play in accomplishing climate goals? What can the state and the private sector do to help solve pressing environmental issues? What other measures should we take to protect the environment?