Business programme

Preserving Cultural Diversity in the Age of Global Digital Platforms

04 Jun , 17:00–18:15
New Technology Frontiers
Pavilion G, conference hall G1

Russia and the world in general have seen a steady trend towards public use of audiovisual services as a primary viewing and entertainment platform. The unique diversity of content from around the world can suit anyone’s needs. On the one hand, a giant audience and access to users from around the world provides local content creators with the opportunity to make their mark and enter new markets. On the other hand, the rules on these platforms are transnational and declared universal for all users, frequently failing to take local specifics into account. These platforms’ enormous financial resources, sometimes surpassing not only the means of local platforms, but even entire countries, allow them to dictate priorities in the production and purchase of content by local creators and allows them to spend significant amounts of money on amassing and retaining consumers. What are the optimal forms of support for national content creators? What methods can be used to ensure equal opportunities for the distribution of global and local content?

Alexey Goreslavsky, General Director, Dialog ANO

Erik Barmack, Founder, Wild Sheep Content (online)
Anton Gorelkin, Member of the State Duma of the Committee of the Council of the Federation of the Federal Assembly of the Russian Federation on Information Policy, Information Technology and Communications
Irina Gofman, President, Chief Executive Officer, Viasat World Limited
Anton Klyuchkin, General Director, Internet Development Institute (IRI)
Vyacheslav Murugov, General Director, CTC Media; Deputy General Director for Entertainment Broadcasting, National Media Group; President, NMG Studio
Elena Rovenskaya, Program Director, International Institute for Applied Systems Analysis (IIASA)
Oleg Tumanov, Founder, Chief Executive Officer, IVI
Dzhanik Fayziev, General Producer, Okko (online)

Front row participant
Sophia Kvashilava, Communications Director, Gazprom-Media Holding