Disruptive Tech: The Phoenix Encounter Method
Sooner or later, every business is faced with a need to transform its future. Companies must innovate or perish. They must completely or partially destroy their existing business models in order to create a cutting-edge organization, ready for the future. This session will consider the new leadership strategy known as the Phoenix Encounter Method, which is relevant for all organizations operating in this high-speed digital age, characterized by rapid changes and upheavals. As the COVID-19 pandemic continues, a large number of organizations are trying as hard as they can to return to ‘normality,’ whatever that means. On the contrary, INSEAD professors recommend taking advantage of the large-scale upheaval caused by the coronavirus. The Phoenix Encounter Method is an example of the type of unprecedented thinking that companies must take advantage of if their goal is to weather the coming storms and come out on top.
Roman Pinaeva, President, Russian Association of INSEAD Alumni
Sameer Hasija, Dean of the Executive Education Department, INSEAD; Professor of Technology and Operations Management (online)