Microblogging: The Potential of Influencers in Business and Education
The social media market has doubled in size since 2019. The pandemic was a catalyst for this growth. According to the ADinBlog service, Russian bloggers earned almost RUB 6 billion in 2020 from creating advertising posts and stories in Instagram alone.
Brands saw significant growth in social media sales during the lockdown.
Bloggers, for their part, aware of the power of influencer marketing, create their own products that they successfully sell through their accounts. The range of goods and services from influencers is becoming richer and more diverse with merchandise, courses, cosmetics, baby products, and sports camps.
How does microblogging increase its potential in business and education?
Yulia Bondareva, Editor-in-Chief, mybusiness.rf portal, Russian Ministry of Economic Development
Dmitry Beskromny, Founder, bQ Group Digital Communications Agency
Dmitry Gusev, Founder, Velovod Project
Yulia Dubinina, Mentor, TopBLOG project
Anastasiya Zadorina, Founder, ZASPORT
Irina Karikh, Director, Youth Projects, Russia – A Land of Opportunities Autonomous Non-profit Organization
Sergey Kolyada, Director, Communications Department, Russia – A Land of Opportunities Autonomous Non-profit Organization