Sports for Everyone: Global Trends and Entrepreneurial Approach

06 Jun , 15:00–16:15
The Global Economy in Search of a Balance
Pavilion G, conference hall G3

The 2014 Olympics in Sochi, the 2018 FIFA World Cup, and other major sporting events have been the strongest contributor to making sports popular in Russia. Sports have become fashionable. Society’s growing demand for sporting activities has led to the dynamic development of the Sports for All format in Russia as an integral part of the global sporting industry. The goal for the sporting industry in Russia is to increase the percentage of the population who systematically engage in physical training and sports up to 55% by 2024. What case studies can major corporations offer in this respect? How are new sporting formats becoming commercially viable? Can school sports become a successful franchise and how can brands become involved in children’s and amateur sports? What are the business models for new sports with a rapidly growing audience? How can grass-roots sports become a driver of production and tourism? And how can corporate sporting activities lead to a breakthrough in high-performance sports?

Georgy Bryusov, Deputy Director, Head of Sport, Entertainment and Special Programmes, Roscongress Foundation

Alexander Brechalov, Head of the Udmurt Republic
Olga Golodets, Deputy Prime Minister of the Russian Federation
Arkady Dvorkovich, President, World Chess Federation (FIDE); Chairman, Skolkovo Foundation
Alexander Karelin, Hero of the Russian Federation, Three-Time Olympic Champion in Greco-Roman Wrestling
Anatoly Meshcheryakov, State Secretary – Deputy Managing Director, Russian Railways
Dmitry Pristanskov, State Secretary – Vice-President, Norilsk Nickel
Radiy Khabirov, Acting Head of the Republic of Bashkortostan

Front row participants
Emin Antonyan, Chairman of the Board, Secretary General, Russian Esports Federation
Ilya Galaev, President, All-Russian Physical Culture and Sports Society Labour Reserves
Svetlana Orlova, Auditor of Accounts Chamber of the Russian Federation
Oleg Teplov, Chief Executive Officer, VEB Innovation
Dmitry Yalov, Deputy Chairman of the Leningrad Region Government, Chairman of the Committee on Economic Development and Investment Activity